This comparative ethnographic study charts the similarities and differences in crafting the job search enterprise following the Great Recession at two nonprofit programs in Minneapolis: Career Net, a support group for middle-class job seekers, and Good Deeds, a welfare-to-work service. Both programs attempted to create flexible, productive, and disciplined job seekers, but this unique comparison reveals how these organizations differently reproduced neoliberal subjectivities: Career Net helped participants actively re-craft their personal and professional selves through personal branding and social networking, training participants to become self-entrepreneurs. Good Deeds, on the other hand, took a more top-down approach to controlling client behavior, relying on program requirements and sanctions to keep clients in line and shuffle them into low-wage work. Cohering along lines of race and class, Career Net and Good Deeds underscored the demands of employability and further tipped the power scales in the interest of capital.