Qualitative research is published in criminology journals at a frequency far smaller than that of quantitative research. The question is ‘Why?’ After reviewing existing theories of the discrepancy, this article draws on the paradigm of Blackian sociology, Jacques and colleagues’ theory of method, and Black’s theory of ideas to propose a new theory: compared to quantitative research-based ideas, qualitative ones are evaluated as less important—and therefore published less often in journals—because they place the subject closer in cultural distance to the source and audience, though for that same reason they are also evaluated as being more attractive. Implications for criminology are discussed.