This article is based on study among women who ‘married’ other women in Iceland. It reveals complexity and controversial issues of visibility and acceptance, and illustrates the differing reception that same-sex partnership recognition receives in public, within families and within the non-heterosexual community in general. While same-sex partnership recognition has the potential to shape public opinion in positive ways, marriage neither guarantees acceptance from family nor does it automatically lead to visibility. These findings are interesting in light of the growing body of literature on the fading importance of tradition, growing individualization and the decline of the nuclear family, as they act to complicate such claims, showing that it is precisely through traditional family rituals that acceptance of same-sex relationships is communicated in small close-knit communities.