Adults’ (N = 220) reported motivations for listening to sad music after experiencing adverse negative circumstances were examined by exploring how their music selection strategies related to (a) their self-regulatory goals, and (b) reported effects of listening. The effects of music selection strategies, self-regulatory goals, and reported effects on the achievement of mood enhancement were also explored using a retrospective survey design. The findings indicate that music choice is linked to the individual’s identified self-regulatory goals for music listening and to expected effects. Additionally, the results show that if individuals had intended to achieve mood enhancement through music listening, this was often achieved by first experiencing cognitive reappraisal or distraction. The selection of music with perceived high aesthetic value was the only music selection strategy that directly predicted mood enhancement. Where respondents indicated that they chose music with the intention of triggering memories, this was negatively related to the self-regulatory goal of mood enhancement.