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Modeling Political Consumerism among Young Consumers: An Ecological Systems Approach

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American Behavioral Scientist

Published online on

Abstract

Studies of political consumerism among young citizens are a relatively recent development. In this study, the authors use Bronfenbrenner’s ecological theory of child development as a first attempt to build an explanatory model of teens’ socialization into political consumption behaviors. Structural equation modeling indicates that certain cultural factors (e.g., church attendance, parent education) influence micro-level systems within which children might acquire political consumer behaviors (including parent-child interaction, school activities related to politics, and online media use). Implications are discussed.