Globalization has changed almost every facet of life for people around the world, and today the flow of influence is no longer uni‐directional. It is argued that East Asian (and especially Chinese) societies are anchored in an indigenous form of hierarchical relationalism where social structure is produced by relational obligations of an ethical and normative nature that have slowed its traditional culture “melting into air” as prophesied by Marx. The successfully modernization of East Asia has involved hybridization, compartmentalization, and sequencing of traditional psychological features of Confucianist societies such as delay of gratification and respect for education, paternalistic leadership, filial piety, and beliefs in harmony or benevolence. Features of hierarchical relationalism are adaptable to creating niches for East Asian societies that thrive under globalization as characterized by the paradoxical coupling of economic inequality in fact with discourses of equality in principle. Moral, ethical demands for enlightened leadership constrain East Asian elites to at least attempt to protect subordinates and protect societal (rather than merely individual or familial) well‐being. A fundamental contribution of East Asia to global society may be in the articulation of how to ameliorate economic inequality using Confucian principles of hierarchical relationalism.