This article analyzes the effect of parties’ election statements on voter perceptions of party policy positions. It reveals robust evidence that campaign policy announcements do influence party images: As a result of the campaign, party policy brands shift in the direction of the platform. Hence, it challenges the conclusion in Adams, Ezrow, and Somer-Topcu that voters do not adjust their perception of parties’ positions to campaign statements. This article makes a key contribution to our understanding of elections, as it provides empirical evidence that election campaigns are useful for voters to identify changes in parties’ policy preferences. It also opens avenues for further research that the results in Adams et al. had discouraged from, such as analyses of the factors that explain variation in the relevance of campaign statements.