This article discusses the relevance of discourse in the analysis of EU foreign policy. Instead of using discourse as a structure, the discursive struggles in meaning production are emphasised. The article argues that the literature trying to make a contribution to the explanation of EU foreign policy has so far overemphasised the positive function of discourses in influencing policies in their substance. In contrast, the article focuses on the delimiting function of discourses in providing the boundaries of the kinds of policies which can be legitimately pursued. From this point of view, important discursive struggles take place exactly about these limits, and it is only through the setting of these limits that identities and norms are provided with clearer meanings. The article illustrates this framework by focusing on the debate about normative power Europe. It argues that an important aspect of this debate which has been missing from the literature so far is that it is indeed engaging in a struggle over what is acceptable as a policy of a normative power and is what not, and that it is therefore engaged in setting the limits of legitimate EU foreign policy.