In this article I ethnographically investigate the urban governance of Rancitelli, a marginalized neighbourhood in Pescara, Southern Italy; in the neighbourhood the majority of the members of the local unrecognized minority of Italian Roma reside. Although privately recognizing social problems concerning the neighbourhood and its residents, who live in marginal social conditions, local authorities are silent vis-à-vis these issues. Drawing on long-term fieldwork and analysis of local media and policy texts, I show that in the absence of local authorities’ official discourses on Roma and the neighbourhood, social order is continually maintained through an unofficial complex dynamic, which I call ‘urban governance apparatus’. I show that this ‘apparatus’ is composed of three elements, namely (1) public policy in the neighbourhood; (2) urban Roma stigma; and (3) what I call ‘surreptitious gazing’ in the neighbourhood. My argument is that when urban governance involves major tacit and unofficial dynamics – and this is especially true when unrecognized minorities are involved – the concept of ‘urban governance apparatus’ may better serve the aim of analysing and understanding certain local power dynamics.