This article explores the Caribbean International Network (CIN), analyzing the ideological work it performs for West Indian audiences within the cultural, socio-political and economic contexts in which it operates. I identify the specific messages that the network proffers to its audiences, and the subsequent image of the Caribbean being constructed through its rhetoric and content. The analysis of the network specifically entails assessment of its structural features, the nature and origins of its programming, as well as the manner in which it presents itself in the public sphere through its website and press releases.