Reglocalization and the rise of the network cities media system in producing telenovelas for hemispheric audiences
International Journal of Cultural Studies
Published online on January 19, 2014
Abstract
In the context of a new economy and the new international cultural division of labor, we must recognize emerging globalization processes, triggered by the rise of a network cities media system in telenovela production comprising by the axis of Miami, Bogota, Mexico. This system has created an economic-socio-cultural production template I term reglocalization within the Spanish-language television industry. Reglocalization is a process through which Latinidad is re-crafted for regional/global consumption, through notions of traveling narratives, multinational settings, and multicultural castings, and transnational co-production agreements in which local entities produce a hybrid version of the region that includes a commodified production of a hemispheric Latinidad for global consumption.