In order to advance in a scientific field the key concepts have to be validated. Despite growing academic interest in integrated rural tourism, there is no research on validating its key concepts. The objective of this research was to propose and validate measurement models for the elements networks, embeddedness, endogeneity, complementarity, scale, and empowerment, which potentially determine this type of tourism. As a result, a refined and validated measurement instrument was developed, offering a reliable tool to use in future research.