This study focuses on commitment as a key factor for successful collaboration in tourism. Taking a corporate governance perspective, we studied directors in tourist organization boards and examined possible effects of directors’ strategic orientation (holistic orientation vs. stakeholder orientation) and compensation on organizational commitment. In line with recent behavioral perspectives on boards, this study accounted for board processes, including variables measuring intragroup conflict and effort norms. The sample included 307 directors in 98 Norwegian organizations. Findings underline the importance of recognizing the benefits of joint attempts and a community mindset among collaborators in tourist organizations. The results further indicated that board processes influence directors’ organizational commitment. The effect of a holistic orientation toward the destination and the goals and values of the collaborative organizations was mediated by both the perception of intragroup conflict and effort norms in the board. In addition, effort norms mediated the relationship between compensation and commitment.