Given that there is scarcity of evidence on travel/tourism of resident populations, a study was undertaken to explore the perceptions of domestic visitors on being a tourist in their own country. For this purpose, an exploratory qualitative study was conducted into the Israeli sense of "being a tourist" in Israel. Analysis of interview data from Israeli Jewish participants generated two primary themes, namely, homeland entitlement and othering. The emergence of these themes lends to the development of a framework of reference toward furthering our understanding of domestic tourism. The article concludes with suggestions for a future research agenda in domestic tourism.