There appears to be widespread respect for and interest in nature among Asia-Pacific societies, which has strong cultural and religious roots, contrary to the popular view that this is mainly a Western concern. This article projects the growing demand for nature-based tourism in the Asia-Pacific region into the future, using examples of protected areas, zoos, and nature-based spas. The current status of nature-based tourism in the region is discussed, before exploring future scenarios. Findings suggest that this strong attachment to nature may manifest itself in overdevelopment and overuse of natural attractions by 2050, based on seven key drivers identified in this study, including the rise of an affluent and educated middle class, increased urbanization, and a "development at all costs" mentality.