In recent years, the notion of place attachment has become one of the most engaging topics for tourism marketing researchers. Despite increased attention by researchers, little attention has been given to the relationship between destination image and place attachment. Few studies have examined the influence of various factors of destination image on place attachment. These factors are important because destination managers and administrators need to make substantial efforts to establish a positive image of their resort to attract potential visitors. We developed and tested three models to define the multitude of factors that affect the place attachment of a tourist resort. The study was conducted using a multi-dimensional survey. Using structural model to test relative hypothesis, the results of this research are presented. The study’s practical implications and limitations are also discussed.