Urban growth continues to rise globally, especially in and around small cities and peri-urban areas of the developing world. In Mexico, a culture of maize production still exists alongside rapid urban and industrial growth, which exemplifies a hybridized urban-rural landscape. This paper discusses a study of household land-use and livelihood strategies in the Toluca Metropolitan Area, west of Mexico City, a traditional maize-growing region that has experienced rapid urban growth. Logistic regression combined with ethnographic data illustrate that maize is being abandoned to some extent as producers age and non-farm income sources surge. At the same time, some maize still persists for tradition and security as non-farm income is often volatile. Our results reflect a persistence of maize in peri-urban areas of central Mexico, which should not be ignored by policy and planning.