Private urban agricultural ventures, initially a spontaneous response to food shortages during the Special Period, soon became a state‐sponsored project, related to global notions of sustainability. This article explores the relationship between sustainability discourse and its local dimensions to reveal the role of sustainability in the reformulation of the Revolution. Urban gardeners engage with international discourses of sustainability and interact with the Cuban state's articulation of these discourses. While this process forces urban gardeners to adapt to the changing meanings of growing food, it also provides a different language through which gardeners define themselves, especially in the context of a changing relationship with the state.