This study develops an operational definition of the phenomenon of regifting. Gifting refers to the act of giving something to someone else without an expectation of compensation. Regifting is similar to gifting in that there is no expectation of compensation, but the gift itself differs in that it is one previously given to the giver. This study uses previous literature on established gift‐giving themes to explore regifting's meaning, importance, and implications to consumer research. In‐depth interviews and focus groups aid in the discovery of themes within regifting and regifting motivations, as well as those within relationships between the regifter and recipient. Copyright © 2014 John Wiley & Sons, Ltd.