This manuscript compares presentational rhetorics in online personal advertisements to articulated rhetorics generated through interviewing sessions to understand rhetorics of online dating. Online self‐presentation literature is reviewed and an argument for a rhetorical‐epistemological approach to studies of online dating is presented. 30 online daters from a metropolitan region of the Midwestern United States (mostly white, aged 25–35, gender diverse) provided a copy of their online personal advertisement and participated in an interview. Personal advertisements and interview transcripts were analyzed separately using values coding to consider rhetorical dimensions. Results indicate ethos is a primary concern of online daters and limits what can be stated in online profiles. Discussion explores implications of articulated and presentational rhetorics as well as potential future studies.