A total of 11,018 employees participated in a survey investigating whether demographic, personality, and work‐related variables could explain variance in attitudes towards and actual use of social network sites for personal purposes during working hours. Age was negatively related to both dependent variables. Male gender, single status, and education were positively associated with both dependent variables. Managers had negative attitudes to use, but top‐level managers reported more use than other respondents. Access to social network sites at the workplace was positively related to both dependent variables, whereas policies prohibiting showed the opposite relationship. Extraversion and Neuroticism were positively related to both dependent variables. Conscientiousness, positive challenge at work, and quantitative demands were all negatively related to both dependent variables.