This paper contributes to the debate about the creative (re)turn to geography through the lens of poetry. In considering the potentialities and limitations of geopoetics, I explore three issues in particular: evaluation of the poetic creative moment; poetry as a means of expressing an embodied, affective geopolitics; and the limitations involved in this particular creative move as a means of empathetic, passionate storytelling. The paper highlights the ambivalences and complexities of using poetry as a creative literary form of geographical world‐writing.