In this article I argue that participatory video must acknowledge its often technocratic, liberal presumptions, and take a more critical look at the political underpinnings of ‘empowerment’ and ‘voice’. I am interested in how we can use participatory video while resisting the romance of community, seeing beyond short‐term individualist approaches towards a longer‐term collective project of social justice. A reflexive approach to how power and agency work within participatory video is essential if the method is going to effect change and not merely manage social conflict. While the participatory video process can be discussed from many perspectives, I focus here on a critique of the often‐hidden politics of participatory video, its relation to academic research and in turn, to project participants within a progressive social change agenda.