This study aims at identifying recent subject areas and citation patterns of tourism research by applying a bibliometric tool to analyze over 2000 publications since 2008 from 10 tourism journals. Twelve subject areas were identified, and interesting citation patterns were revealed. From this analysis, the tourism research was found to be quite dynamic but at the same time very much focused on marketing and management aspects. This article contributes to ongoing efforts to reveal the nature of tourism research and its knowledge bases by applying the methodology of bibliographic coupling. Copyright © 2014 John Wiley & Sons, Ltd.