In the extant literature, research attention has been largely given to explore the issue of Chinese peasant entrepreneurship based on strategic entrepreneurial perspective. The current study examines the intention of Chinese peasant entrepreneurs based on entrepreneurial behavior perspective and hypothesizes that self-efficacy positively moderates the relationship between the need for power and entrepreneurial intention and the relationship between institutional environment and entrepreneurial intention. An analysis of a sample of 298 Chinese peasants proved most of the hypotheses. Results show that the need for power has a positive influence on the entrepreneurial intentions of the selected low-social-status population. Results also reveal the positive effect of the institutional environment perceived by individuals on entrepreneurial intention. The finding indicates that the government can enhance the entrepreneurial intention of rural individuals by updating entrepreneurial policies, by training and education in entrepreneurial activities that target the rural masses, and by promoting a successful entrepreneurial model. Moreover, positive moderation of self-efficacy on the relationship between the need for power and entrepreneurial intention is proven, which indicates that the effects of these two factors on entrepreneurial intention mutually reinforce each other. The finding also indicates that moderation of self-efficacy on the relationship between the institutional environment and entrepreneurial intention is negative that shows that self-efficacy and institutional environment can substitute for each other.