This study used social cognitive career theory (Lent, Brown, & Hackett, ) to investigate the career development of 9th‐grade students living in 2 rural communities with large numbers of Latino immigrants. Participants (55.3% Latino) responded to measures of vocational skills self‐efficacy, career decision outcome expectations, career aspirations, and barriers to postsecondary education. Contrary to previous findings, results indicated that Latino students in these communities reported higher self‐efficacy beliefs than did White students. Latino students also reported higher perceived barriers, but this did not seem to relate to their career aspirations. Results suggest that school and career counselors should focus on programming that attends to Latino students' self‐efficacy and outcome expectations, as well as efficacy for overcoming barriers. Doing so could prove useful for increasing career achievement among rural Latino youth.