The transition of Cultural Anthropology to an open‐access publication required that the Society for Cultural Anthropology take on the publishing responsibilities formerly fulfilled by Wiley‐Blackwell. This entailed the expanded use of already established infrastructures, the development of relationships with outside production vendors, registries, and archiving agencies, and designing for the long‐term preservation of the journal's documents. By taking on these responsibilities, the Society of Cultural Anthropology has itself become a publisher.