This study examines involuntary autobiographical memories (IAMs) that are triggered by video entertainment content so that we can better understand the interplay between our conception of self and our ability to relate to narratives. We used thought-listing techniques to obtain unsolicited autobiographical memories. We examined IAMs engendered when viewing 11 different video presentations over three studies. Results indicated that IAMs are a normal part of the media experience. Generation of IAMs appears to be related to low levels of arousal, mediated by the specific content genre, with dramas producing more IAMs than comedies. Narrative involvement (transportation) triggers more IAMs for those viewing comedy programs.