Despite the significant emphasis given to the trafficking of Brazilians to the sex industry of the Iberian Peninsula, the concepts of “victim of trafficking for sexual exploitation” used in these three countries vary. This article analyses the positions of Brazil, Spain and Portugal regarding the conceptualisation of “trafficking victim,” focusing on their legislation and policies, as well as on relevant narratives which show how these policies are being applied. It showcases how the incompatible definitions being used compromise genuine anti-trafficking actions and may be an indicator that stopping trafficking may not be the primary concern of the policies developed by these governments.