Previous research examining the illegal wildlife market has primarily centered on actor- or stage-based approaches. Recent research has highlighted the value of examining the unique characteristics that make wildlife products suitable targets. Specifically, these studies have examined the concealable, removable, available, valuable, enjoyable, disposable (CRAVED) nature of wildlife hot products, particularly during the initial taking or poaching stage. However, these characteristics are not necessarily static and can change throughout the course of a product’s progression through the illicit market. Depending on the stage, the specific elements of CRAVED may also fluctuate in relevance and importance. In this paper, we examine the utility of the CRAVED model in examining wildlife products of their progression through illegal markets. We argue that although the model is useful in examining specific aspects of the illegal wildlife market, it may be limited in its ability to account for the unique characteristics and nuances of wildlife products. Due to this we introduce a new framework we refer to as concealable, available, processable, transferrable, useable, removable, enjoyable, desirable (CAPTURED) that adapts and extends the original CRAVED model. We discuss the potential utility of the CAPTURED model in examining illegal wildlife market, as well as implications of the new framework for theory and policy.