Why do workers participate in their own exploitation? This article moves beyond the situational production of consent that has dominated studies of the labor process and outlines the relational production of labor’s surplus value. Using a case of unpaid women who perform valuable work for VIP nightclubs, I present ethnographic data on the VIP party circuit from New York, the Hamptons, Miami, and Cannes, as well as 84 interviews with party organizers and guests. Party promoters, mostly male brokers, appropriate surplus value from women in four stages: recruitment, mobilization, performance, and control. Relational work between promoters and women, cemented by gifts and strategic intimacies, frames women’s labor as leisure and friendship, and boundary work legitimizes women’s work as distinct from sexual labor. When boundaries, media, and meanings of relationships do not appropriately align, as in relational mismatches, women experience the VIP party less as leisure and more as work, and they are less likely to participate. My findings embed the labor process in a relational infrastructure and hold insights for explaining why people work for free in culture and technology sectors of the post-Fordist economy.