On 13 May 2012 Israeli sports fans were deprived of one of the season’s most important soccer tournaments, after the scheduling of both legs of the UEFA Champion’s League semi-final matches overlapped with national days of remembrance. A week before, Israel’s sports channels refused to play the first leg of semi-final matches since one of the games coincided with Holocaust Remembrance Day. And, again, a week later, Israeli sports fans were confounded with the same issue, with Memorial Day coinciding with the soccer tournament’s second leg of semi-final games. It is well known that sports spectatorship is a transformative experience through which fans escape their humdrum lives, just as religious experiences help the faithful to transcend their everyday existence. In an era where alternative channels (television, Internet, etc.) are easy to find, we used in-depth interviews with sports fans to learn more about the dilemma of both public and private media expressions and watching and enjoying soccer matches while the Israeli nation is in agony. Findings reveal a whole different viewing experience whereas instead of group watching, cheering and eating together rituals, on a regular match day, an unaccompanied, quiet and even embarrassing experience was marked.