The men’s rights movement and its academic offshoot "New Male Studies" are considered in light of the turn to affect. I argue that affective utterances, "I feel," become phallic in the men’s rights movement and function in a defensive mode. Unlike the phallus as guarantor of masculinity, which is currently up for debate, the affective utterance cannot be denied—that is, affect is wholly subjective. However, we can, as theorists, ask questions about how and why affect is being used.