Constrained access to the Internet and new communication technologies is commonly associated with social disparities related to income, education, immigration status, age, and geography. Policymakers in many sectors—and particularly, in education—have placed their bets on increased technology access having the potential to mitigate broader social disparities. In the context of a national digital equity initiative, this study examines how parents and children of low-income Latino families incorporate new technologies into their everyday lives. Through a comparison of three demographically similar communities where discounted broadband is being offered to low-income families with school-age children, we take a bottom-up, communication-centered perspective on a top-down technology policy. Our ecological approach considers the intersection of macro- and meso-level factors that influence Latino families’ perceptions of technology and that shape their consequent adoption and integration decisions.