Individualised measures of quality of life (QoL) refer to instruments that encourage the respondent to actively elicit which areas of their life are most relevant for his/her QoL. The aim of this study is to compare individualised versus standard measures of QoL in a sample of patients with eating disorder (ED). The Schedule for the Evaluation of the Individual Quality of Life (SEIQoL) and a generic measure of QoL [World Health Organization Brief Quality of Life Assessment Scale (WHOQOL‐BREF)] were applied on two occasions (one‐year follow‐up) to a sample of 165 patients with ED, 57 recovered patients with ED, and 349 women from the general population. The areas of ‘family’, ‘education/career or job’, ‘friends’, ‘leisure’, ‘romantic partner’ and ‘health’ were identified as the most important for their QoL for all groups, both times. The WHOQOL‐BREF was more sensitive than the SEIQoL in detecting changes that occurred over time. Clinical interventions for ED should consider social components as objectives of intervention. Copyright © 2015 John Wiley & Sons, Ltd and Eating Disorders Association.