For Loïc Wacquant ‘neoliberal penality’ is epitomized by the ‘penal state’ in the USA. As a decentring of this assumption, this article examines the 2003 ‘cult’ memoir Marching Powder, Rusty Young and Thomas Mcfadden’s account of the five years that Mcfadden, a British cocaine smuggler, spent in San Pedro prison La Paz in the late 1990s, where he became famous for organizing ‘prison tours’ for foreign backpackers. Marching Powder offers a vision of the extreme end of neoliberal penal logic whereby Bolivia displaces the USA as the site of a possible neoliberal ‘extreme’ as San Pedro becomes a synecdoche for an alternative neoliberal penal order. Drawing on debates from critical criminology and tourism studies, I suggest that as the correlate of the prison tours which it continues to promote, Marching Powder feeds the touristic desire for the spectacle of punishment.