Research Summary Based on a 2013 survey of 1,001 likely voters in Texas, public support for correctional reform in a “red state” was examined. Four major conclusions were revealed. First, the respondents displayed strong support for rehabilitation. Second, at least for nonviolent and/or drug offenders, the sample members showed a clear preference for the use of alternatives to incarceration as opposed to imprisonment. Third, when asked about a specific policy reform that used treatment rather than prison for nonviolent drug offenders, more than eight in ten Texans approved of the measure, and strong majorities endorsed various rationales for it. Fourth, with some minor variation, the respondents revealed substantial consensus across demographic groups in their embrace of rehabilitation and correctional reform. Policy Implications With the growth of mass imprisonment arguably at its end, the existence of strong public support for correctional reform even in the major red state of Texas, suggests that a new “sensibility” about crime control has taken hold. There is now an emergent national consensus that the overuse of incarceration is unsustainable and that low‐risk offenders no longer should be sanctioned with a prison sentence. The American public, in Texas and beyond, is willing to support a policy agenda that includes offender treatment, prison downsizing, and alternatives to incarceration. The challenge for elected officials is to take advantage of this ideological space and to pursue this agenda. Notably, politicians in Texas and in other red states are using this opportunity to implement correctional policy reforms. The data in this study indicate that they will face no public backlash and, if anything, will gain political capital for their efforts.