The history of the Center for Rural Affairs, a nonprofit advocacy organization in Nebraska, is recounted by two of its founders. The Center began with roots in the anti‐poverty movement in the 1970s. In subsequent years, the Center served as an activist research center that was devoted to serving the interests of the public and small farmers. For example, a Center study showed that center‐pivot irrigation was an initial step toward heavy capitalization of agriculture, a process that increased the debt of farmers and eventually drove many of them into bankruptcy. In other studies, the Center examined specific policies that were indirectly depopulating rural areas by turning farming into an industry. Joining with other groups, the Center fought to keep Nebraska as free as possible from corporate farming. In contrast to organizations that are located in urban areas and analyze rural problems from a distance, the Center is located in a small town in Nebraska, so the staff are personally aware of rural conditions. In addition to describing the research and activism of the Center, this account also provides information about the early obstacles an advocacy group must overcome in terms of funding, building a strong board, and other factors.