Organic food consumption is associated with "citizen-consumer" practice, which is an act of promoting different aspects of social and ecological responsibility and the integration of ethical considerations in daily practices such as eating. This article analyzes aspects of organic food consumption in Israel and the symbolic meanings given to it by its consumers. The study shows how practices attributed to ethical eating culture are used in identity construction, social status manifestation, and as a means to demonstrate openness to global cultural trends. Organic food consumption is carried out as part of a symbolic use of ethical values and its adaptation to the local Israeli cultural context. In addition, organic food consumption patterns are revealed as fitting the cultural logic of globalization, which spread in the last decades in Israel. Analysis of the socio-cultural aspects related to organic food consumption points to the polysemy embodied in the term citizen-consumer and shows how the actual implementation of this term in Israel is based on the assimilation of cosmopolitan meanings.