This Journal of Consumer Culture Special Issue reviews core perspectives of touring consumption as a means to explore tourism and mobilities as categories of meta-analysis for consumption and consuming. It advances theory and research on various kinds of ‘touring’ that shift towards the agencies of the tourist/traveller as consumer and consumption as being embodied as part of everyday practice in transitional states of touring. What becomes evident is the incorporation of co-consumptive practices based on a reflexive touring, especially in how we consume, authenticate and experience. The objectives for the special issue include (1) a critical understanding of how the material and imagined worlds intersect through commodification processes in touring contexts, (2) an in-depth appreciation of how touring consumption may contribute to our understanding of mobile and fluid states of consumption practices and (3) a critical insight into the expanding implications of how the everyday is being shaped by touring. A brief summary of the six articles that follow appears in this introduction.