Much has been written on the neoliberalization of the academy on the one hand and precarious creative labour/work in the culture industries on the other, but there has been comparatively little writing which makes explicit the intimate links between these two sociological phenomena and how they have come to complement and reinforce one another. Taking as a case study a new postgraduate MA course in Self‐Publishing, this article aims to fill this gap, arguing that fundamental to learning to labour in the neoliberal university is both ready acquiescence to exploitation and further willingness to self‐exploit on the part of both staff and students. Furthermore, incumbents of a profoundly unequal and managerial knowledge hierarchy benefit from the introduction of programmes which neither train students vocationally nor educate them liberally. This, in turn, threatens the autonomy within institutions of higher education while simultaneously undermining future artistic and intellectual flourishing.