For rural communities, energy projects can provide a host of benefits, and yet also be a source of significant conflict. Place attachment has become an increasingly popular concept for understanding local responses to large scale renewable energy installations. However, there has been significantly less attention paid to how place attachment influences local responses to community‐led developments. This study contributes to the body of research on place attachment by examining its role in shaping opinions on two locally initiated projects. Interviews were conducted with residents in two rural communities in the Scottish Highlands, where community organisations are developing renewable energy projects. The findings show that place attachment was an important motivator for the development of these projects, but that different types of place attachment also formed a key source of disagreement. Finally, the implications of these findings for rural communities engaging in community‐led development initiatives will be discussed.