This article reflects on the symbolic and material bases of multiculturalist ideology as it manifests itself in particular cultural practices taking place across the European Union (EU). To explore some of these dynamics, I focus my discussion on Babel, a Spanish public broadcasting production partially funded by the EU, which aims to promote intercultural dialogue through exposing viewers to different aspects of immigrants’ lives in Spain. The analysis highlights how, while explicitly endorsing multiculturalism and developing a pro-immigration stance, Babel’s stories also promote a restricted and restricting image of desirable immigrants. Thus, the show’s resignification efforts rely mostly on an implicit but systematic association between cultural similarity and economic productivity in its representations of acceptable immigrants. The article’s conclusion argues for the need to re-theorise the co-constitutive relationship between ‘cultural’ and ‘economic’ aspects of multiculturalist practices at large, as well as the specific shapes that they take in Western European societies.