The procrastination behavior of students from a small rural university was decreased by presenting them with a rule indicating that a sooner final due date for a writing assignment would be contingent on procrastination during earlier phases of the paper. A counterbalanced AB BA design was used to measure the effects of the rule‐based treatment across 2 introductory psychology classes (N = 33). Overall, participants engaged in less procrastination, missed fewer deadlines, and produced higher quality writing in the treatment condition.