The current study used the theory of planned behavior to examine rural college students’ attitudes, normative beliefs, and perceived behavioral control regarding intent to register as organ donors. This effort is done in light of a need to increase intervention efforts among college students, particularly those in rural areas where these undertakings may need to be tailored in grassroots approaches. The study made use of perceived behavioral control as a moderator and found partial support for the model. Findings offer results that scholars, practitioners, and educators can utilize for interventions.