Against the prior view that primate communication is based only on signal decoding, comparative evidence suggests that primates are able, no less than humans, to intentionally perform or understand impulsive or habitual communicational actions with a structured evaluative nonconceptual content. These signals convey an affordance‐sensing that immediately motivates conspecifics to act. Although humans have access to a strategic form of propositional communication adapted to teaching and persuasion, they share with nonhuman primates the capacity to communicate in impulsive or habitual ways. They are also similarly able to monitor fluency, informativeness and relevance of messages or signals through nonconceptual cues.