There are considerable regional differences when it comes to age composition, as rural areas are ageing more rapidly as a result of age-selective migration. Eras of urbanization and counter-urbanization are also making their mark on migration patterns from a long-term perspective. The current generation approaching retirement age in Sweden is a generation of urbanization, thereby constituting a potential for return migration, especially to some rural regions many people of this generation left decades ago. The aim of this paper is to compare rates of return migration in municipalities in Sweden in order to identify regions where return migration is particularly important, and also to identify which regions are the most attractive for return migration. The empirical study is based on Swedish register data, and the results indicate that the rate of return migration varies considerably between regions; some are more attractive for return migration, yet return migrants might be most significant in the regions that attract few other migrants. Another conclusion is that the regions that lost a greater share of this generation on account of previous migration often fail to attract return migrants.