To reduce energy consumption, technical equipment alone is not sufficient. Adjustment of behaviours so that equipment is used appropriately is also necessary. Numerous studies have shown how difficult it is to change behaviours and how many factors are involved. The aim of this study is to identify the psychosocial factors facilitating or inhibiting energy‐saving behaviours in the appropriation of energy‐saving equipment by residents. Forty‐one semi‐directive interviews were conducted with tenants of terraced houses (12 people) and flats (29 people) located in the same residential area in a French city. The blocks of flats and terraced houses are managed by a proprietor of social housing. The results of a categorical content analysis highlight the importance of the relationship between tenants and proprietor and tenants' low motivation concerning the energy‐saving renovations. Consequently, we argue for the importance of favouring active participation by tenants in order to promote acceptance and appropriation of the new equipment. Furthermore, both the social and physical contexts of residents must be taken into account and energy saving must be integrated into other types of environmental behaviours in the neighbourhood in order to improve coherence and credibility. Copyright © 2016 John Wiley & Sons, Ltd.