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A Higher-Than-Average Female Voice Can Cause Young Adult Female Listeners to Think About Aggression More

Journal of Language and Social Psychology

Published online on

Abstract

Previous research found that speakers with more attractive voices receive more favorable evaluations (aka the vocal attractiveness stereotype). But sexual selection theory predicts that, to the extent that men perceive women with higher pitched voices as more attractive, women will be more hostile toward those women because they make more threatening mate rivals. Supporting this hypothesis, Study 1 (N = 102) showed that female participants higher in trait dominance displayed heightened aggressive cognition after being primed with a romantic (but not a control) feeling and listening to a higher- but not lower-than-average female voice. Study 2 (N = 111) showed that this heightened aggressive cognition was activated by a long-term but not a short-term mating motive. These findings supported sexual selection theory, challenged the vocal attractiveness stereotype, and suggested a mechanism that helps maintain the honesty of female voice pitch as a mate attraction signal.