Social identities are associated with normative standards for thought and action, profoundly influencing the behavioral choices of individual group members. These social norms provide frameworks for identifying the most appropriate actions in any situation. Given the increasing complexity of the social world, however, individuals are more and more likely to identify strongly with multiple social groups simultaneously. When these groups provide divergent behavioral norms, individuals can experience social identity conflict. The current manuscript examines the nature and consequences of this socially conflicted state, drawing upon advances in our understanding of the neuropsychology of conflict and uncertainty. Identity conflicts are proposed to involve activity in the Behavioral Inhibition System, which in turn produces high levels of anxiety and stress. Building upon this framework, four strategies for resolving identity conflict are reviewed.